Marketing Plan for Apple Inc - 996 Words

Marketing Plan for Apple Inc Introduction Apple Inc. designs, manufactures, and sells personal computers, computer accessories and computer related software. The company also offers peripherals, networking solutions and other related services. Additionally, Apple computers designs, builds, and markets a wide array of portable digital music players, telecommunication devices alongside related accessories and services (Cameron Quinn 2011, p 288). Apple Inc owes its recent success in the highly competitive computer industry to its situation, marketing strategy and product mix that have gone a long way market the Apple brand as leader of good quality and satisfactory experience. The success of the company borrows draws a†¦show more content†¦The company has additionally segmented its markets both geographically and in accordance with needs of its various customers to serve the specific needs of each market. Apple’s Brand Centered Marketing Culture Apple has over the years thrived on selling the strengths and quality of its brand. As such, the company huge sums of money advertisements to create strong brands for its products, which go a long way to establish brand loyalty among its customers. For instance, the late CEO Steve Jobs spent $ 100 million in advertisements for the iMac which eventually became an instant marketing hit. The company has continued to spend large amounts of money to run high powered advertisement campaigns that seek to create strong brands and endear the company’s products to the target customers (Schneiders 2011, p 10). For example the company recently ran the â€Å"switch† campaign urging customers to move to Apple products. In all these advertisements, Apple has remained focused on evoking lasting emotions and projecting the human touch from the perspective of customers who have literally believed in the charismatic approach of Steve Jobs that Apple’s products are designed fo r the convenience of the customer and for the love of technology. Conclusion Apples marketing strategy is one that ensures cost reduction through elimination of middle men and selling the products directly to the endShow MoreRelatedApple Inc. Marketing Plan1502 Words   |  7 Pages Apple Inc. Marketing Plan Executive Summary Apple Inc., which was formally known as Apple Computer Inc., is a multinational corporation that designs, develops and sells a wide variety of consumer electronics, personal computers, and computer software. It is located in United States of America California and has its headquarters in Cupertino, California. Among its adequately known hardware, products in the market industry are; iPhone Smartphone, iPad tablet computer, and iPod music player among manyRead MoreMarketing Plan of Apple Inc2585 Words   |  10 PagesMarketing Plan Executive Summary This paper comprehensively describes the marketing plan of a charismatic organization Apple Inc. The main focus of the paper is to describe the most important marketing strategies which Apple has espoused from the date of its emergence and different challenges which it has faced from time to time. The paper begins with an introduction to the organization. Apple Inc. is an American MNC; engaged in the business of developing and marketing of IT products. Apple hasRead MoreMarketing Plan For Apple Inc1619 Words   |  7 PagesExecutive Summary This marketing plan focuses on the iPhone 7, produced by Apple, Inc, #3. Apple, Inc was founded in 1976 by innovators Steve Jobs, Steve Wozniack, and Ronald Wayne. It was originally named Apple Computer, Inc as the original intent was to make personal computers. The current name, Apple Inc was incorporated in 2007 as the company moved more toward personal electronics. The current CEO is Tim Cook. Mr. Cook took over Apple, Inc. after Steve Jobs passed away. According to Apple’sRead MoreApple Inc Marketing Plan9306 Words   |  38 PagesApple is involved in the design, development and marketing of personal computers (PC) and related software, peripherals, network solutions, portable digital music players, and associated accessories. The company’s portfolio of offerings comprises Mac computing systems, iPods, iPhones, and servers .The company’s software applications include Mac OS,iLife , iWork, and internet applications like Safari and QuickTime, among others. The company mainly operates in the US. It is head quartered in CupertinoRead MoreMarketing Plan For Apple Inc.2507 Words   |  11 PagesStudents’ average monthly expenditure on their essentials is 65% of their monthly income (Mintel, 2014). In these few years, there has been a rise of national companies giving student discounts and offers for their products or services. For example, Apple Inc. offers student discounts for their gadgets. Student Beans Ltd. is a website that features discount codes and special offers from United Kingdom’s top companies. In addition, it is only available for students. In 2005, James and Mike Eder in BirminghamRead MoreMarketing Plan For Apple Inc. Essay2126 Words   |  9 PagesIntroduction Founded in 1976, Apple Inc. has been largely successful and has experienced incredible expansion in its history. Starting with the production of the PC in the 70s, Apple became the most valuable company in the world in 2012. Apple Inc. went through extensive renovation, after the company introduced IPod with its ITunes Store that served like a digital marketplace and offered consumers access to musical collections at reasonable prices. In addition, Apple introduced IPhone with its AppRead Morenone Essay1361 Words   |  6 Pagesï » ¿Marketing Mix Marketing mix is when the right product is put in the right place, at the right time, and at the right price. When an organization or company creates a product that attracts individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are closeRead MoreContingency Plan1552 Words   |  7 PagesControls, and Contingency Plan Tonya Starks STR/581 December 8, 2014 Instructor: Braford James Abstract Apple Inc. is a global innovator of the MacBook, tablets, iPhones, iPods, and other innovative products. Apple is the leader in the electronic market sector for innovative product growth and development. The implementation plan will explain the strategic controls and contingency plan for the organization along with an implementation process. This will allow Apple to assess risks and financialRead MoreApple Inc. and Product (Red) Marketing Partnership Report Essay1181 Words   |  5 PagesMarketing Report - The Marketing Mix Introduction Apple Inc. is an American global organisation that designs and sells consumer electronics, computer software and personal computers. Examples of Apple Inc.s products include the iMac, iPod, the OS X operating system, and the iTunes media browser. (RED) is an AIDS charity whos aim is to raise awareness and funding to help eliminate AIDS in Africa. To help achieve their aim Product (RED) was introduced, which is a brand licensed to partner companiesRe ad MoreApple Inc. Implementation Plan1615 Words   |  6 PagesApple Inc. is a leading worldwide retailer of computers, tablets, cell telephones, and other entertainment items. Apple needs new development techniques, product development and a leader in the mobile market. The implementation plan below will show the group of action best suited for the corporation along with the implementation process, assessed risks and financial projections used as the basis for moving the business before. Implementation Plan Apple Inc. is in a transition period, after